The Hidden Forces Behind Addiction: Why You “Want” More Than You “Like”

by | Oct 31, 2023 | 0 comments

The Intricacies of Addiction

Understanding addiction is a complex endeavour that delves into the realms of neuroscience, psychology, and even sociology. One of the most intriguing and essential aspects of addiction science is the concept of “liking” versus “wanting.” These two seemingly simple terms hold the key to unravelling the intricate web of motivations and rewards that lead to addictive behaviour. By diving into the role of dopamine, the neurotransmitter often misunderstood as the “pleasure chemical,” we can gain a more nuanced understanding of why addiction is not a moral failing but a biological vulnerability.

Supported by a wealth of scientific research, this topic sheds light on the mechanisms that drive addiction and offers a compassionate lens through which we can approach treatment and recovery.

The Dual Forces: Liking vs. Wanting

Liking: This refers to the pleasurable feeling you get when you engage in an activity or consume a substance. It’s the “reward” part of the reward system in your brain. For example, you might like the taste of chocolate or the buzz from alcohol.

Wanting: This is the craving or desire to seek out something that you like. It’s the motivational drive that pushes you to act. In the context of addiction, “wanting” is often much stronger and more persistent than “liking.”

The Misunderstood Messenger: Role of Dopamine

Dopamine is often misunderstood as simply a “pleasure chemical,” but its primary role is more about motivation and reward prediction. When you expect a rewarding experience, dopamine is released, which motivates you to pursue that experience. However, dopamine itself doesn’t make you feel pleasure—that’s a different system in the brain.

The Biological Underpinnings: How It Relates to Addiction

In addiction, the “wanting” system becomes hyperactive due to the excessive release of dopamine triggered by the addictive substance. This creates a powerful, almost irresistible urge to seek out the substance, even if the “liking” or pleasure derived from it has diminished over time. This is why people with addiction may continue to use a substance even when it no longer provides the same level of pleasure or even leads to harmful consequences.

Misunderstanding dopamine: Why the language of addiction matters- TedTalk

Beyond Moral Judgment: Not a Moral Failing

Understanding this biological basis of addiction helps us see that it’s not a matter of weak willpower or moral failing. The brain’s reward system has been hijacked, making it extremely difficult to resist the “wanting.” This is why medical and psychological interventions are often necessary to treat addiction effectively.

Expert Insight

Dr. Judson Brewer, an expert in mindfulness training for addiction, has said, “Understanding how our brains work can help us understand why habits are so hard to break. And if we understand how they work, we can also learn how to hack our own minds, just like we would hack any other type of system.”

A Call to Action: Heal@Home’s Specialized Services

Understanding the neuroscience of “liking” vs. “wanting” provides a compelling call to action for a more effective and compassionate approach to addiction treatment. The complexities of addiction, deeply rooted in our biology, call for solutions that are both scientifically grounded and accessible.

Heal@Home specializes in helping people question their relationship with alcohol by offering medication-assisted treatment through an online platform. We focus on the belief that addiction is a learned behaviour that can be unlearned. Our platform serves as a conduit for delivering these specialized services, making it easier for you to access the help you need from the comfort of your home.

Taking the Next Step with Heal@Home

If you or someone you know is questioning their relationship with alcohol, take the next step by visiting Heal@Home. Our approach aligns with the latest scientific understanding of addiction, offering a pathway to recovery that is both evidence-based and empathetic.


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